Start with a small set of type styles, colors and spacing rules. Define how logos work on light and dark backgrounds and keep examples of combinations that are easy to read.
Create reusable layouts for the formats you publish most often. A presentation, social post and brochure can have different structures while sharing the same visual language.
Store editable source files and export instructions alongside the templates. A clear naming system helps the next person choose the right asset without guessing.
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